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Public Relations, Digital Communication and Media

Public Relations, Digital Communication and Media Overview

Step into the dynamic world of Journalism, Media, and Public Relations at Hertfordshire International College (HIC). If you’re passionate about impactful storytelling, media strategy, or digital communication, our Pre-Master’s pathway offers the perfect preparation for your transition to a Master’s degree at the University of Hertfordshire. There, you’ll gain hands-on experience and knowledge to excel in these fast-evolving fields.

Our programs cover essential areas like media production, public relations, digital communication strategies, and content creation. You’ll develop valuable, transferable skills needed to thrive in today’s media-driven landscape.

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Why Herts?

  • Our course is PRCA approved, assuring it aligns with the skills, practices and knowledge needed to be successful in the industry
  • 6th in Business and Management in the Postgraduate Taught Experience Survey (PTES, 2024)

Modules

For one semester

Semester one

  • Research Methods and Skills
  • Introduction to Medial Technology
  • Academic Writing
  • Working as a Media Professional

For two semesters

Semester one

  • Research Methods and Skills
  • Introduction to Medial Technology
  • Academic Writing
  • Working as a Media Professional

Semester two

  • ILS for PMP
  • Marketing
  • Discourse and Critique
  • One of:
    Managing People
    Economic Environment of Business
    Service Operations Management

Progression rule to Master’s: There is a required 50% pass mark in all modules.

Careers

  • Community relations
  • Media and public relations
  • Corporate communications
  • Marketing communications
  • Strategic communications
  • Campaign management

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